Specialist support for building brands and growing market share in the UK
Companies planning to break into the UK market can benefit most by working with an experienced, media-neutral partner when it comes to investing in specialist marketing advice. Wyatt International boasts over 50 years in B2B and consumer marketing and, as a full service agency, it has been particularly successful in helping companies to launch and build market share in the UK.

Why is channel neutrality important?
Its ability to offer a media neutral service means that programmes can be tailored to meet a specific need without any particular bias towards one marketing channel or another, and a combination of complementary tools can be applied depending on the levels of funding available.

Experienced in working with Nordic companies
When the Stockholm-based Nordic Timber Council wanted to boost orders from the UK, it appointed Wyatt to promote the use of Nordic timber in the UK's fast-growing construction and DIY markets.

Wyatt became the council's UK representative, presenting to key DIY multiples and suppliers on behalf of the Nordic Timber Council's 514 members and delivering a fully-integrated programme to raise awareness of the product, including trade and consumer press advertising, exhibitions, sales support and public relations.

Karen-Anne Bernie, Managing Director at Wyatt International explains:
"By combining our expertise in strategy and planning, brand building, creative solutions, integrated marketing and press and public relations we achieved considerable awareness for Nordic Timber over the three years of the campaign, reaching 5.5 million people with the PR campaign alone and generating more than three million requests for our inspirational and 'how to' brochures.

An international communications specialist
"Working with multi-national brands such as Saint-Gobain, Assa Abloy, Philips, 3M, Michelin and NSK we build brand awareness and generate custom for their businesses by tailoring campaigns that dovetail neatly with their global ambitions, whilst delivering local messages in the most appropriate and effective way."

"Through our international network of companies, we are able to articulate campaigns that are culturally sensitive, whilst optimising stand out and differentiation for our clients. Ultimately, we can be confident that our campaigns make a real and positive difference to our business customers, wherever in the world they may be."

For more information go to www.wyattinternational.com, telephone Karen-Anne Bernie on +44 121 454 8181, or email, kbernie@wyattinternational.com

Karen-Anne Bernie

Copyright UK Business Club 2008
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